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BUSINESS WARNINGS & INTELLECTUAL PROPERTIES VULNERABILITIES:
Mystery (secret) shopping is a method used by marketing research companies and organizations that wish to measure quality of sales and service, job performance, regulatory compliance, or to gather specific information about a market or competitors, including products and services.

It is important to understand concisely what is considered legitimate or ethnical business practice when intellectual properties are involved. Are collaborative partner alliances provide strategies for businesses in unveiling the nature, activities and tasks of secret shoppers alike.



Frequent Asked Questions

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